Description of Solubilizing: A problem associated with a variety of products is the insolubility of certain ingredients in water. This makes it difficult to produce and package, as it is harder to control the desired concentrations. Instead of adding solvents to the formulation, another solution can be to add solubilizing agents. These ingredients can help improve the solubility of other substances. A substance that would not normally dissolve in a particular solution is able to dissolve with the use of a solubilizing agent.
Solubilizing agents often have Surfactant like capacities and can therefore be a valuable and easy addition to many personal care (for example Ceteareth-29 or IngrePol Glycereth-26), HI&I Cleaning (eg IngreNox Cm) and pharmaceutical products.