PVP K30W is a 40% aqueous solution of PolyVinyl Pyrrolidone, which is a hygroscopic amorphous polymer used in a wide range of applications from coatings and adhesives to fibers and textiles. IngreCore’s PVP K30W is mainly used in personal care formulations and works very well in hair products because of its outstanding conditioning and film forming properties. It can be used in hair styling formulations to provide good curl retention or as as a dispersant for hair dyes. In addition, it’s a good ingredient for eye, skin and anti-aging creams and numerous make-up products.