Description of Active ingredient: An Active ingredient is the ingredient in a formulation that is the main contributor to the final effect of the product. Active ingredients can technically be found in almost every formulation, be it in Pharmaceuticals, Personal Care products, as well as cleaning products.
Actives in Pharmaceuticals are ingredients intended to provide pharmacological activity, or other effect in the cure, treatment or prevention of disease. Actives in Personal Care products are generally the ingredients designed to deliver the benefits of these products. Benefits are for example anti-aging, brightening, moisturizing, smoothing and often used active ingredients are Vitamin C, Allantoin, Salicylic Acid, Lactic Acid or Glycolic Acid.