Description of Actives: an active ingredient is the ingredient in a formulation that is the main contributor to the final effect of the product. Active ingredients can be found in almost every formulation, whether Pharmaceuticals, Personal Care, or cleaning products.
Actives in Pharmaceuticals, also called Active Pharmaceutical Ingredients (API), are ingredients intended to provide pharmacological activity, or other effect in the cure, treatment or prevention of disease (for example wound healing or anti-inflammatory). Actives in Personal Care products are generally the ingredients designed to deliver the benefits of these products. Benefits are for example anti-aging, brightening or wound healing. Often used active ingredients are Vitamin C, Allantoin or Lactic Acid.